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Cookie Policy

There are two types of cookies.

The first type saves a file for a longer period of time onto your computer, and it can remain on your computer after you shut it off. Such cookie could, for example, be used to tell a visitor what information on the website has been updated since his or her last visit to that website.

The second type of cookie is called “session cookie.” While you are visiting a website, session cookies are temporarily stored in your computer’s memory. This could be done, for example, to keep track of what language you have chosen at the website. Session cookies are not stored for a long period of time on your computer, since they disappear when you close your web browser. We may use third parties to assist us in collecting or processing information obtained through cookies.

We may use cookies for a number of reasons, such as:

  • to compile anonymous statistics related to patterns and trends of browsing; 
  • to analyze sales data; 
  • to conduct marketing research; 
  • to user adapt website content or functions; 
  • to provide assistance to, or track site visits of users, of certain Internet-based services; 
  • to enable users with passwords to re-enter certain web pages without having to re-type previously typed information.

How To Avoid Cookies:

With most Internet browsers, you can set the browser to block cookies, erase cookies from your computer hard drive, or notify you that a web page contains cookies before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions. Please note that some of our web pages may not work properly without the use of cookies.

Analysis of usage data:

We want to continuously update and improve our offerings and online services. Therefore, we apply the following technologies to detect the preferences of visitors as well as particularly popular areas of our website. This enables us to tailor the contents of our web pages to your needs and – where needed – eliminate flaws as soon as possible.

Google Analytics: Google Analytics is a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google). Google Analytics uses cookies (see above), which allow analysis of your use of the website. These are cookies from Google itself (Google Analytics cookies) and so-called third-party cookies (DoubleClick cookie). Google Analytics is regularly used with shortened IP addresses only, and hence, does not produce any personal data. Users of our websites are not identifiable. The information generated by the cookie about your usage of this website are usually transferred and stored to a server of Google in the US. Within the member states of the European Union or other parties to the Agreement on the European Economic Area your IP address will be shortened by Google. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide other website usage and internet usage related services, in particular, functions for display advertising, such as Google Analytics reports about performance by demographic characteristics and interests, to the website operator. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google's behalf. In the Google Analytics reports for performance and demographic interests, interest-based advertising from Google obtained data and visitors information of third parties (such as age, gender and interests) are used. Google may associate your IP address with any other data held by Google. Google Analytics can be completely disabled by the following plugin:

Google Adwords: Google AdWords is an online advertising program. As part of Google AdWords a conversion tracking takes place. The Google conversion tracking is an analysis service from Google. When you click an ad delivered by Google, a cookie (see above) for conversion tracking is stored on your computer. These cookies expire after 30 days, do not contain any personal data and therefore, are not used for personal identification. If you visit certain web pages of our website and the cookie has not yet expired, Google and we recognize that you clicked the ad and proceeded to that page. Every Google AdWords customer receives a different cookie. Thus, there is no possibility, that cookies can be tracked through the websites of other Google AdWords customers. The information collected using the conversion cookie, is used to create conversion statistics. Hereby, we learn the total number of users who clicked on an ad and proceeded to a page provided with a conversion-tracking tag. However, we will not receive any information that can identify users personally. If you do not wish to participate in tracking, you can prevent the use of cookies by selecting the appropriate settings on your browser software (deactivation option). You will then not be included in the conversion tracking statistics. For additional information as well as the privacy policy of Google, please visit:,

eTracker: Our website uses eTracker technology ( to collect data on visitor behavior. The data is collected anonymously for use in marketing and optimization. All visitor data is saved using an anonymous user ID and can be used to aggregate a usage profile. Cookies may be used for this purpose. Cookies are small text files that are stored in the visitor’s local browser cache. It is possible to use these cookies to recognize a visitor’s browser. The data collected by the eTracker technology will not be used to determine the personal identity of a website visitor, and will not be compiled with personal data relating to the person referred to by the pseudonym, unless agreed to separately by the person concerned. The collection and storage of data may be revoked at any time with respect to future services,

HubSpot: In various countries, we use the services of HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA for websites and inbound services. HubSpot does not control the content of these web pages or the type of information we collect to administer the subscription service. This information is processed and used by us in accordance with applicable privacy policies. HubSpot processes the information as directed and in accordance with agreements with customers, and the data is stored on the servers of service providers without control over its collection or management.

HubSpot complies with the U.S. Privacy Shield and is registered with the U.S. Department of Commerce's U.S. Privacy Shield Program. This provides guarantees of compliance with EU data protection law. We have a contract with HubSpot for the use of HubSpot services. Through this contract, HubSpot assures that they process the data in accordance with the Basic Data Protection Regulation and guarantee the protection of the rights of the data subject.

The agreements between us and HubSpot prohibit HubSpot from using this information unless it is necessary for the provision and improvement of the subscription service as permitted by the Privacy Policy,